Branding

Branding and Logo Design Services

Creating a recognizable brand is a complex task involving the following steps:

1. Market analysis and defining/setting up the goals. Analytical step allowing to define/set the tasks that the brand will solve as well as to determine conditions in the market where the client will work.

2. Consumers research. Defining the needs and values of the target audience, defining characteristics crucial to reach the project goals.

3. Design of the communication platform. Preparing the document describing the brand essence, and in particular its consumers and principles of communication with them via various advertising channels in order to reach the most effective interaction with them.

4. Visualization. Logo design and brandbook creation. Logo design proposing a few visual concepts, logobook and brandbook creation.

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