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Cornerstone

Cornerstone Logo Redesign

Cornerstone Logo Redesign

The goal of this project was to redesign the logo for Cornerstone – a leading cloud-based web application platform. The customer asked us to create a logo, that should be more recognizable than the previous one. Also, we were supposed to prepare a new concept of the brand book that explains how to use the logo in various environments. 

The logo design project was accomplished within 16 days. We crafted the new concept of the logo and prepared the brand book. Here we included the brand's vision, logo usage, the color palette, fonts., and lettering. Besides, we provided the customer with some recommendations on where and how to use the fonts and the backgrounds for the logo.

Old logo

Full 01 cornerstone old logo
Full 02 icons bg
Full 03 what is

Working on the new logo

We started with a brainstorm that should give us some fresh ideas. As a result, we created several drafts with a completely new form of the logo. Eventually, the customer decided to get back to the initial form of the logo.

Full 04 logos

Choosing the color scheme

Full 05 colors
Full 06 font
Full 07 banners
Full 08 1 brandbook

Brand new logo

Full 09 new logo

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