The goal was to create a visual symbol for a turnkey white-label SaaS loan origination platform for small and mid-size banks and Credit Unions.
Our team came up with a complex solution that included a symbol with a lettering, a brand book, and a pitch deck for investors. Additionally, a style was developed for the system.
It is a SaaS solution that enables traditional financial institutions to join the online lending revolution. The platform can be set up very quickly, because it is a like a shopify for lenders. Lending process has never been easier and faster than with the Lendline platform.
The core concepts behind our visual symbol were the concepts of “growth” and “moving forward”. These metaphors symbolize positive development and transformation that can be achieved with a loan.
A pitch deck that was developed to demonstrate the product to investors included a set of visual graphics and infographics.