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08 December 2016

How Much Does it Cost to Redesign a Website?

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Andrew Terehin
Managing Director / Partner
How Much Does it Cost to Redesign a Website?

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In general, it’s my “favorite” question from my friends, partners, and clients. Most of the time I’m using a simple analogy trying to explain this “simple” question in a simple way. In my analogy, I compare this question to the question “How much does it cost to build a house?”  

Many aspects affect the price of a house: what is the purpose of the building, its size, building technologies and much more. It is the same thing with a website design or redesign. Let’s try to figure it out.

Why Do I Need to Redesign my Website?

First of all, you need to understand why you need to redesign your current website? The more accurately you identify the problem of your current website, the higher the chances of your website redesign project to succeed.

Usually, the most common problem is a low conversion rate of your existing website, and in one of our recent blog posts, we have already described how to solve it. There are a lot of other reasons why your website needs to be redesigned, and I will group the most typical and common of them in one list:

  • Low conversion rate
  • Design needs to be updated due to the corporate re-branding
  • Huge information update, new products or services were launched  
  • The design is outdated
  • The emergence of a new technology or new tech standards, such as responsive web sites
  • New boss’s girlfriend likes pink!  

In order for you to get a better understanding of this article, we have collected all information in the simple infographic.

How much does it cost to redesign website  

What Parameters Affect Website Redesign Cost?

  1. The project type / size
  2. Design approach and processes  
  3. Design quality and geographic factor

1.The project Type

There are many types of web design projects. The type of project affects its complexity, the amount of pages or templates needed to be designed, and as a result, the time needed for your project. Usually, the type of project highly depends on the type of product or business that requires a website design or redesign. Let's take a closer look at the most common type of projects and their specifics:

  • A corporate website
  • A promo landing page or a single page website
  • An e-commerce website

Corporate website

The number of pages: This type of website usually consists of 5 to 15 pages, plus  separate batches of pages are often needed for mobile devices such as smartphones or tablets. If this is the case, then you need to triple the final number of pages.

Corporate website redesign

Responsive Design Breakpoints: Usually we design templates for three breakpoints: one for a desktop browser screen resolution, one for a tablet and one for a smartphone. So, the final number of pages for a corporate website can be from 15 to 45.

But if you have enough time and money and your project requires it, the website can have up to five screen resolution breakpoints.   

Promo Landing Page or Ringle Page Website

The number of pages: One long page that usually consists of  3-7 separate screens.

Responsive Design Breakpoints: Desktop browser screen resolutions, tablets and smartphones. The final number of pages for a promo website will be from 9 to 21 pages.

Promo site redesign

E-commerce website

The number of pages: It depends on the size of the e-commerce platform, its business model and many other factors, but in general, the number of pages can vary from 10 to 30. Right now we are working on one e-commerce marketplace with 50+ page templates.  

e-commerce website redesign

Responsive Design Breakpoints: Desktop browser screen resolutions, tablets, and smartphones. The final number of screens for an e-commerce website will be from 30 to 90 pages.

2. Design approach and processes

For a general design and redesign project, it consists of three main stages:

  1. Information analysis
  2. Wireframing and prototyping
  3. Visual UI design

The duration of a project can vary. It depends on the project type, size, design approach and internal processes withing design agency, analysis, wireframing and UI design stages.

user flows

We described our design process and approach from analytics to launch in this article, so you can see that it's divided into 10 substages.

Trying to sum up all these parameters we get the following results:

Corporate website  

It can have from 5 to 15 pages plus three responsive breakpoints, so the final amount of screens for all three types of screen resolutions can be from 15 to 45 pages.

Information Analysis

This part can include competitors analysis, UX audit and interviews.

  • Estimated time: 15-40 hours.
  • Deliverables: Audit report, User Scenarios and User Flows.

Wireframing and prototyping

It can include UX design and interactive prototype design.

  • Estimated time: 30-90 hours  
  • Deliverables: 3 sets of detailed wireframes and linked interactive prototype.

Visual UI Design

It includes UI Design with 2 or 3 iterations.

  • Estimated time: 75-315 hours  
  • Deliverables: 3 sets of detailed UI graphic assets and linked interactive prototype.

Taking all of that into account, the total for a corporate website can be 120-445 hours.

Promo Landing Page or Single Page Website

It can consist of 3 to 7 pages and three responsive design breakpoints, so the final amount of screens for all three types of screen resolution can be from 9 to 21 pages. 

These are the same deliverables as a corporate website:

Information Analysis — estimated time: 8-20 hours.  
Wireframing and prototyping — estimated time 16-42 hours.  
Visual UI Design — estimated time 45-147 hours.  

The total for a single page website can be 69-209 hours.

E-commerce Website

There can be from 10 to 30 pages and three responsive design breakpoints, so the final amount of screens for all three types of screen resolutions can be from 30 to 90.

These are the same deliverables as for a corporate website:

Information Analysis — estimated time 20-60 hours.  
Wireframing and prototyping — estimated time 60-180 hours.  
Visual UI Design — estimated time: 200-400 hours.  

And the total for a complex e-commerce website can be 280-640 hours.

3. Design quality and geographic factor

We are almost at the end of our incredible pricing journey and we are ready to answer the question. “How much does it cost to redesign a website?” The two most important factors that can affect your website redesign budget are the location of your design company with its designers, as well as the quality of their design.

With globalization, it’s not a secret that the prices for the same type of work, such as website redesign services, may vary in different countries. Let's look at our three typical websites from the hourly rate perspective in different countries:

The United States and Canada
An average hourly rate of US-based design teams and experts are $60-170. The US is the hottest and most competitive market for IT and UX/UI design services.

The UK and Western Europe
A website redesign company from the UK or Western Europe will charge $60-120 per hour. The top IT hubs in Europe are located in London, Berlin and Amsterdam.

Eastern Europe (Belarus and Ukraine)
The hourly rates of Belarusian and Ukrainian design teams can vary from $30-45 per hour.

Let's calculate the average price of our three projects based on a $45 hourly rate. The process of redesigning a website will cost us:

  • A corporate website — $5,400-$20,400 (120-445 hours)
  • A single page or promo site — $3,100-$9,400 (69-209 hours)
  • An e-commerce website — $12,600-$28,800 (280-640 hours)

Conclusion

Do not forget that these quotes and estimates are based on approximate information, and there are always exceptions to the rule. I didn't take into account template-based builders, tools and systems with a set of default layouts, and focused only on a custom design approach.  

Actually, a custom design approach is a fundamental rule at AGENTE, and we stick to it while working on all our customers’ projects. If you are interested in getting more information about our design process or you would like to have a detailed estimation for your website design or redesign, don’t hesitate to contact us and let us know now.

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