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E-commerce fashion retailer

E-commerce fashion retailer platform

E-commerce fashion retailer platform

Atterley wanted to redesign category, brand and product pages on their e-commerce fashion website. It was imperative that Agente designers were kept grounded by the key elements that would lower bounce rates.

Within three months, the Agente team optimized the website’s UX for higher conversion. We improved Atterley’s catalog and product pages, polished the information architecture and strengthened the brand identity. 

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Building Information Architecture

The Agente team slightly altered the information architecture of the website to make it more intuitive, and to improve the shopping and checkout flow. We reduced the number of transitions at several stages of the customer journey and added a couple of new website sections.

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Web And Mobile Wireframes

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User Interface Design

Atterley needed to update UI design on their website in a way that would drive more conversions and meet market requirements. Our team created a fully original user interface with a focus on fashion photos and with an elegant look and feel.

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Checkout Process

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We designed the Edit page from scratch. In its design, we wanted to create the feeling of flipping through the pages of a beauty magazine, with big headlines and fashion photos.

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Horizontal Filter Bar

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Responsive Layout

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