Website navigation has become an important element in UX as it could help or disturb your users’ site engagement. It is like the base of your house. If a foundation plan is failed, you put your building at risk of collapse.
Navigation can vary so much between websites, there are no set directions or how-to’s for organizing it.
I would like to share my observations about the idea of navigation in web design. I will uncover a few simple tips that you can use to improve your website navigation and usability. There will also be some trends and 10 great navigation menu examples for how to plan your design.
What is navigation?
The “navigation” term can be interpreted in a different way. Generally, it is a focal part of the website on your website that lets your users find what they are looking for without needless clicks. It is a way to lead the user to the most important information on your website.
Which questions ask yourself to help prepare a navigation scheme?
What is your targeted audience and what is their aim on your website?
What kind of information and functional modules will be on the website?
How do I group together the information in the order of importance for users?
How are you going to organize the functional or information modules in the tree-view structure?
What’s the best way to organize content? How should the elements to be named and positioned?
You have to fundamentally brainstorm the hierarchy in which information should be displayed. From the very beginning
Work with the content. It could be card sorting which always helps designers answer all questions even before the design phase begins.
Then work with the structure. Create a sitemap or a list with different levels of information. Navigation should be as easy as possible. Overloaded web page with difficult menu titles is a bad idea because it seriously hampers your website’s overall usability. Speak user-friendly language while labeling a navigation menu.
Afterward, figure out the features of the navigation menu, type, and design.
You have to remember there is no standard way how to organize your website menu design. It is important to realize what kind of website you create, as well as what the main message and purpose are. For example, when making a website for e-commerce business, you’ll probably use techniques that allow users to find the right product or service in a short amount of time and buy it. For any type of promo website, you’d better put the emphasis on the fast information search and involve your user in gamification, not just a simple menu. If you need an entertaining website, make your the elements simple, to help your user find the right information fast and easy.
Trends in navigation bar design.
There are some popular web design navigation types you can always use on your website. Which one do you prefer is up to you
Horizontal vs. Vertical
A number of factors influence the decision to choose horizontal or vertical navigation, including design, usability and intention of content. Small websites often prefer horizontal type at the top of the site, while large corporate websites often use both horizontal and vertical type.
Mega drop-downs are large menu panels that typically drop down or fly out from a global nav bar. You can’t use a mega drop-down for every site. The main benefit of a mega drop-down is that they facilitate the display of many options at once. So when are they useful? Mega drop-downs work well for e-commerce sites where the category lists are quite large and would not look great in a standard navigation menu. They also work well for sites that have a large list of services
Sticky or fixed navigation does not disappear when the user scrolls down the website. Usually, sticky type is used on sites where the main call to action elements are situated on the primary bar.
We used to see in footer space privacy and legal links, email sign up fields, address details and social links. Plenty of websites use fat footers, but it tends to be used for sites that are quite content heavy or e-commerce sites where displaying the security icons and methods of payment is quite crucial.
Responsive design navigation
Responsive navigation makes your website look good on different devices. The bar usually turns to a “hamburger menu” on mobile devices. This icon is made up of three slightly separated horizontal lines, when you deconstruct the main elements, they stay one under another and create a so-called “hamburger menu.” The reason the hamburger menu is used is because there needed to be a way to navigate on mobile without taking up too much space.
Link the logo to the home page
It sounds obvious, but some websites neglect this rule. This is a convention best followed as it is so widely implemented
Primary / secondary
The most common primary navigation consists of the main items, which is consistent throughout the site. Typically, a main menu is placed on the top of the page in the centre or aligned to the left or right of the page. Secondary navigation consists of additional items and is typically situated in the middle of a webpage without an expressed design.
Let me introduce 10 great examples of website navigation design
Type: sticky, responsive, horizontal.
This website attracts user’s attention with its product, which is why the design of the navigation bar is plain.
Type: vertical, responsive.
Push the left menu icon and the main menu moves to the center of the page
Type: sticky, top right and vertical.
The website designed in actable mode. Every time you scroll down the website, new information appears
Type: responsive, left vertical.
Left sidebar navigation that expands from a menu icon is similar to what you see on mobile sites. The nav is easy to find in the upper left hand corner of the main landing section.
Type: horizontal, drag and drop.
JFK Center you can use in two types of ways: dragging the pictures or just using horizontal menu down the page.
Type: sticky, horizontal, fat footer, responsive, drag and drop.
You can play with this website. Use navigation to give some tasks to a person who is waiting for you.
Type: sticky, horizontal, mega drop-down, fat footer.
Here you can easily orient scrolling down the site or using a sticky menu to choose what you are looking for.
Type: sticky, responsive, horizontal, fat footer.
Kalios navigation placed top left. After you press the menu icon, you choose the products you want to buy just by hovering over the icon.
Here you control your moving with arrows. The user can walk around the site like in a house. In every room just scroll down to find the information.
Type: sticky, responsive, mega drop-down.
There are plenty of navigation types you can implement on your website. There is no single way of creating the perfect site nav. Everything depends on your needs and your customer’s needs. All these examples are just a small drop in the ocean. Hope you’ve found inspiration. AGENTE can help you to realize all your most bravest ideas.