In today’s digital world, cryptocurrency has turned into much more than just a buzzword. It’s akin to a successful project where everyone wants to get involved. Many celebrities like Lionel Messi have turned into keen advocates of the crypto economy.
But still many people find it difficult to tell the difference between cryptocurrency coins and tokens, and use these terms interchangeably. But coins and tokens aren’t the same thing.
Coin (aka altcoin) represents a cryptocurrency that makes use of its own platform and operates independently. There are two common types of altcoins: the ones like Dogecoin that are just variations of Bitcoin, as they are built using its source code, and altcoins like Etherium that are built using independent and new blockchains.
When it comes to tokens, they represent a specific utility or asset which depends on another blockchain platform. They are issued and sold to early supporters during a crowdsale (ICO) as a vehicle for funding project development. Tokens are broadly divided into two categories: security and utility. The first category bears a similarity to bonds, equities, and derivatives, while the second is all about the provision of access to the products and services of the forthcoming project.
ICO websites usually provide information about token distribution to show backers what they will get in comparison to other asset holders.
What are Token Sale Landing Page Blocks?
There are some important blocks that almost every token sale landing page has.
Site owners want to make sure that online visitors have a full understanding of the project, no matter on what page users land. That’s why they add at least a brief project overview on all the landing pages of the website.
Token Sale Timeline
As fundraising is the primary aim of the sale, it’s vital to display its dates so that users can mark them on the calendar in order not to miss the event.
ICO Token Distribution
One of the most important page blocks, it clearly states how many assets purchasers can get at each distribution stage. More details on how to design a token distribution block will be provided in the next section of the article.
Potential investors will want to be sure that they can trust people who have launched the project otherwise they won't take part in the sale. Placing the “Team” block on the page will help you to make a positive first impression. You may also include short bios of team members, and links to their LinkedIn profiles.
Partners, Investors, and Advisors
To make visitors believe in your project even more, add information about those people who already support it, such as your partners, investors, and advisors. A photo and the name of a renowned industry expert on the page will definitely do you a good turn.
Demonstrate that you're ready to answer any questions that may arise by including links to all your social media accounts (e. g., Twitter and Facebook), messengers, and email addresses. This way you’ll gain people's trust.
Unknown endeavors won't pique anyone's interest. The ‘Media’ block is a perfect tool for letting users know that you do have supporters. And if a trusted online source like Reuters or Forbes speaks about the crowdsale, you will never miss your goal.
Use the subscription form to gather email addresses of potential investors. Sending them regular newsletters with notifications about the event ensures that users won’t forget about the sale.
How to Design a Token Distribution Block
Forward-thinking site owners understand that they cannot skimp on the quality of design. A great design not only catches visitors’ eyes, but also indicates that the project deserves attention. People who devote themselves to the project will never agree on a poor design. They will look for a beautiful design that can sell.
You will rarely find an ICO website that displays the token distribution information on an individual page, as it usually comes as a separate block on the crowdsale landing page.
Make this block as informative as possible, but don’t use too much content. All sale-related facts should be described in a clear and concise way, thus allowing users to get all the necessary information at once.
Graphs, charts, and schemes are exactly what you need for such a block. They can help you arrange the content in the best possible manner. For instance, you may include information about the bounty reward in a graph. Use several colors to enhance clarity and readability of the content.
If you have decided to include some text, don’t go into detail. Mention just the most relevant facts, otherwise you will overload the block and users won’t bother reading it.
A member of your team should update the block whenever necessary to ensure that it includes the latest information about the sale.
10 Token Distribution Design Examples
We’ve prepared the best token distribution block design examples to give you an idea of how this block looks like on various websites.
4. Gron Digital
8. Joy Token
By means of the token sale, a company or a group of people carrying out the project can raise funds for it. To capture the attention of potential investors, they launch ICO websites and token sale landing pages. In this article, we’ve gone through two frequently confused cryptocurrency terms: coins and tokens.
Then we looked at the most important blocks for a token sale page and included an example of each block. We also paid special attention to the design of the token distribution block, and shared with you some useful design tips on how to create it. To give you a complete understanding of a successful block design, we carefully selected the best design examples from different sites.
We hope that now you know how to create a stunning distribution block for your crypto project. If you still have any questions, feel free to contact the AGENTE team.