According to Statista, global mobile payment revenue is expected to surpass 1 trillion US dollars in 2019. Today you can barely find an e-commerce company that doesn’t have a responsive website or a mobile app. No wonder that developers and designers are seeking new ways to make mobile checkout forms faster, user-friendlier and more secure. The central question for online businesses is how to simplify checkout for smartphone users and grow the mobile revenues.
Reading this article, you’ll discover the features that improve checkout design and, hopefully, you'll get some inspiration from our checkout page design examples.
General Tips For Designing a Form:
Before we go into detail about mobile checkout design, let's jump back to our latest article about user-friendly form design. Here you’ll see the basic principles of form building and some tips for good form design.
As for mobile checkout, first, you need to understand that, on average, users will access your e-commerce website through a smartphone (even if you have a separate mobile app for it).
That’s why it’s imperative to comprehend the difference between desktop and mobile and create responsive layouts for both.
18 Examples Of Checkout Form Design
Let’s take a look at some examples of e-commerce mobile checkout forms and see the features we can learn from them.
1. Mobile-first approach
This is what we have just discussed. The best checkout design for mobile is the one that is already on the web. Create a web checkout form with a mobile-first design approach in mind: merge all the steps of the checkout process into a single one so that it will be scrollable in the mobile version.
By the way, that’s exactly what the Agente team did for the Atterley website re-design to help our client reduce mobile bounce rates.
2. Minimum fields
Let’s admit it: People hate filling out forms. Include only the most significant fields in a mobile form UI. Don’t overwhelm the form with dozens of input options, follow-up questions, and leave product suggestions on the order page. The fewer actions the user needs to complete, the less frustrated he is.
Autocompletion is derived from the previous point. If the user needs to fill out a long shipping and payment form, the least you can do is let them do it just once. Thus, they only need to confirm their payment, which takes no more than one click. Stripe checkout is a great example of pre-populating functionality.
4. Product summary and order review
Product summary is a popular feature on mobile checkout pages. Nevertheless, it’s a tricky thing for business owners, as users can get stuck on the review process and change their mind about buying things. Small details should be left on the order page, leaving only the info about the product’s prices at the checkout.
Source: Urban Outfitters
UX writing matters a lot on mobile forms. Fields are getting smaller and becoming more difficult to understand. Proper field labels, inline hints, and error messages will play into the hands of buyers.
6. Mobile checkout flow
A user wants to know where they are, and how many steps are left until he gets to the final goal. Just make sure the progress bar steps are shortly and clearly described and highlighted upon completing the step.
7. Multiple shipping methods
Multiple shipping methods are a vital choice for a buyer. Add delivery prices and transit time options.
8. Multiple payment methods
Do not force users to fill out long payment forms and type their addresses. Instead, insert auto-fill credit card forms and popular options for secure payment checkout, such as Stripe and PayPal.
9. QR code
Depending on the type of app, it might be reasonable to add a QR code feature. The user just needs to scan a code on a product and pay with the added payment method of their choice.
10. Scan card
The same goes for a card scanning feature. It saves time on typing 16 digit numbers and checking out names, users just need to make a photo of a card. Just make sure that they don’t need to use this method each time they make a purchase–give them an option to save scanned cards in their accounts.
11. Fingerprint confirmation
Let user pay for their order with a single tap of a finger. This kind of payment adds to the security, which users will appreciate very much.
12. Split payment
A lot of apps for splitting the bill have recently appeared on the market. Why let your users somewhere out of your app, if you can install it right inside the app and share the payment with your peers?
13. Promo codes
To win loyal customers, offer them discounts and promo codes on some goods. A good practice is to add some of them automatically to the order but also feature an input form for typing in third-party voucher details.
14. CTA button
CTAs should be clear and stand out from the whole checkout process. Take a look at the example above: each separated action is highlighted with a unique color, green indicates an ongoing process, while blue means the completion of the action.
15. Order confirmation page
After shipping and payment methods are chosen, give a last chance to confirm that everything is right. On the example above, you can see the extra feature–delivery confirmation–which allows a user to notify that his order has come.
16. Print or save the receipt
It’s obvious that all receipts should be saved in the app automatically so that a user can have instant access to their completed payments. However, sometimes people need to have their receipts printed or saved in PDF format.
17. Checkout as a guest
Entering information on a mobile is a pain, so it makes sense to allow a guest checkout and ask for the minimum information that is required to check out. Another alternative is to allow a Facebook login, so that users don’t need to create their account from scratch.
18. Thank You message
The last checkout screen is the thank you screen. It’s a great user experience practice to show buyers that everything has been done correctly and you’re happy to have them as your customers:)
As more mobile users come to your website, every step of the order flow matters—including the checkout which needs to be optimized for great user experience and better conversions. We hope you got a dose of checkout page design inspiration! If you need to develop an e-commerce app with the best checkout page design (as well as any others), let’s discuss it in a live chat.