How to Enhance your LMS with Big Data & Learning Analytics
Guide2Research predicts that by 2023, the worldwide LMS market will be valued at $22.4 billion. Companies invest into corporate LMS because it allows them to automate the learning process and make training more engaging and accessible.
In this article, we talk about how Big Data-powered learning platform brings the corporate learning experience to a whole new level. Also, we’ll show how to use and implement Big Data in your learning management software and demonstrate Learning Analytics capabilities.
What Is Big Data in LMS?
Big Data is a collection of data that is already huge in volume and growing exponentially with time.
What Are the Types of Big Data Used in an LMS?
- Completion Rates. The data shows if your employees/students are actually completing the eLearning course and how long it takes them to finish up each task or module. It also gives you a good indication of the learning program’s effectiveness. If most of the learners are unable to complete the course, it’s a sure sign to reevaluate your e-learning strategy.
- Performers and progress of your learners. Big Data brings insight into learning behaviors, experience, and proficiency.
- Assessment scores. The percentage of passing grades gives you the power to identify online learners' strengths and weaknesses, which you use to personalize learning paths.
- Surveys. This is a direct form of feedback, where you can find out honest opinions and recommendations.
- Peer-Based Feedback. Social media groups, forums, online group collaboration projects, and learner-generated online content are the sources of peer-based feedback. With their help, you can see how online learners respond in social environments.
What Is Learning Analytics in LMS?
Learning Analytics is the set of techniques aimed to extract useful information from an existing online education database.
There are two goal categories of Learning Analytics:
- Educational — enhance online education impact and learners’ performance by reducing dropouts, improving success rate, and tutoring capabilities.
- Business — improve the return of investment (ROI) of training by reducing tutoring costs and streamlining the educational process.
How LMS May Benefit From Adopting Learning Analytics
There is one major reason why companies adopt Big Data in LMS software — to streamline the learning process cutting costs on employees’ training. Further, we’ll dwell on the different ways Learning Analytics in LMS industry can benefit companies:
Training Engagement Assessment
A learning management system essentially is a centralized repository of e-learning programs and learners’ data. Companies have the ability to analyze Big Data in LMS software to gain valuable insights into the learners’ behavior, besides tracking completion rates, enrollments, etc.
Big Data and Learning Analytics provide professionals with instant insights into their learners’ learning habits and patterns and their engagement with the modules. This information helps assess the efficiency and validity of the e-learning courses.
Maximized Training Efficiency
The major advantage of an LMS with a Learning Analytics function is the efficient measurement of training effectiveness. You can extract and analyze the data trends across the training modules, and compare them at different stages of the training process.
This way you get valuable insights on the influence of e-learning programs’ design or learner background on particular training results. For example, instructional designers can use this information and improve the training programs’ design to suit the needs of the learners.
Real-Time Reports Generation
A Big Data-powered learning platform with Learning Analytics can provide real-time and accurate reports by tracking learners’ activity and progress. You can easily generate multiple reports, further categorized based on courses, employees or business function.
The primary advantage of real-time reporting is that it offers the ability to interfere whenever there is an issue or if a learner is struggling and needs help.
Integration with CRM and HRMS
A lot of global organizations offer extended enterprise training to their customers and partners. In this case, LMS integration with a CRM tool is of key importance.
Such integration enables companies to find out if sales channels are generating more business by taking online training. Or are partners more informed about the organization’s solutions and policy? CRM integration also helps to efficiently measure the ROI provided by any training program.
LMS can also be integrated with HRMS, which enables the company to analyze the correlations between employee training and attrition or satisfaction.
This information can be used to personalize training while offering valuable feedback to organizational leaders about certain employees’ leadership capabilities.
Companies seek in-depth information about the effective utilization of online training and the resources spent. The true effectiveness of the training programs can only be realized through Learning Analytics.
For example, organizations know that sales representatives need soft skills to handle customers effectively. However, the need for specific soft-skills training can be understood by conducting a pre-assessment on existing skill levels. If the stakeholders are satisfied with the existing skill levels then there is no need to invest in that particular training.
What companies can do instead is to offer training on customer-handling, which will give sales reps tools to engage and satisfy their customers.
What’s more, Learning Analytics also offers insights into how companies can effectively use available training budgets, thus maintaining cost efficiency.
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Use Cases: How Big Data & Learning Analytics Could be Used in LMS
Personalizing Online Training
Every learner has a unique learning style, so online training programs should adhere to a learner-first approach. Big Data & Learning Analytics in LMS helps to tailor the courses to your users’ needs. Personalization increases learners’ engagement and improves the quality of knowledge.
Here are some of the most useful metrics for measuring the effectiveness of each learner’s learning process.
- Completion rates
- When a user last logged in
- Students' progress
- Course status
- Total time spent training
- Learning path data (how far in the course a learner is)
- Assessment scores and answers
- The number of answer attempts.
However, simply tracking metrics is not enough to provide accurate insights to improve training. That’s why LMS provides analytic reports on the following data:
- Enrollment Status. This report demonstrates the number of students that are enrolled and unenrolled, who is passing the course, as well as minor learner activity data.
- Learner Progress. The report lets you know where exactly learners are in their training journey and who is lagging behind.
- Learner Activity. Here, you can see learner patterns: what materials learners interacted with the most and if there were parts of the course that were skipped.
- Potential Problems. This report analyzes the learner assessment data to show certain course materials that many employees are struggling with.
Identifying Skill Gaps
Big data can provide you with a clear insight into the strengths and weaknesses of your learners. You can generate real-time reports on the performance of your employees, see what skills they may be lacking, and provide expert assistance at the right time during the training.
Mitigating Risks by Monitoring Compliance
Employee learning and development is essential for risk management. The consequences of employees failing to complete essential training programs on topics such as health, compliance, and safety can prove expensive as well as potentially dangerous for a company. The LMS can mitigate risks by monitoring training compliance in your organization.
Upon logging into the corporate LMS, employees in the organization see notifications reminding them to complete training programs. Of course, it would be easy for your employees to miss out on these notifications. However, the LMS mitigates this risk by sending email alerts to learners in addition to the notifications, reminding them of the mandatory training program that they have to complete.
With compliance training, learners often must complete refresher training programs in order to remain compliant. The LMS sends notifications informing employees of automatic course enrollment and providing reminders of the due date for course completion.
Making use of Learning Analytics in the LMS can also help managers to keep track of the employees who take training programs seriously, and those who require more motivation or support in order to complete training programs.
Improving Online Training Programs
Another way how Big Data may improve e-learning industry is by analyzing how trainees are interacting with each module of online training. You see what topics they may find confusing or difficult to learn, what content formats are more and less effective, and which modules take too much time to complete.
If you compare employee’s testing scores against all the previous scores in your database, you can come up with effective methods for improvement.
Read also how to improve conversion by the right educational website design.
For the Finale
- Provide a whole-spectrum learning (employee training, orientation, knowledge retention);
- Reduce workload by streamlining the learning process;
- Reduce costs connected with face-to-face learning and development.
If that’s what your business needs, reach out.
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